As we close out the year we at www.droppingjaws.com want to spotlight the creative efforts of Prevent Blindness Georgia for their "Smoking Causes Blindness " campaign. Prevent Blindness Georgia was established in 1965 as an affiliate of Prevent Blindness America, the nation's leading not-for-profit eye health and safety organization. This photo was submitted to…
Us @DroppingJaws.com wants to pose this question. What does Lebron James, Bonnie Blair and Micheal Phelps have in common??? Well they were all bronze medal winner. In 1995, a study was carried out by social psychologists Victoria Medvec, Scott Madey and Thomas Gilovich on the effects of counter factual thinking on the Olympics. The study showed that athletes who…
There are many preconceived ideals that can make and break a marketing and advertising campaign, one of those ideals are stereotypes. This two edged sword has the ability to galvanize and antagonize the consumers, most stereotypes are spread through word of mouth. The mother of all advertisement "Word of Mouth" presents stereotypes as apodictic opinions that…
We @ droppingjaws .com want to verbalize our appreciation for those indviduals who submit photos about different marketing and advertising campagins that you see while your out and about in the world to us via twitter @droppingjawsblg and email info@agapecean .com. This weeks submission is the Kleenex Hand Towel dispenser shown below: If the 2nd photos above is a…
John Zagula and Richard Tong authors of "The Marketing Plan" speak about a marketing technique entitled " The Drag Race" which is defined as "If you are surrounded by competitors, don't try and beat everyone. Pick one competitor and, like a drag racer, out-accelerate them, leaving them in your dust." This technique we @DroppingJaws think this what's…
