Smart in a bottle

It’s Something In the Water

There are  many preconceived  ideals  that can make and break a marketing and advertising campaign, one of those ideals are stereotypes. This two edged sword has the ability to galvanize and antagonize the consumers, most stereotypes are spread through word of mouth. The mother of all advertisement “Word of Mouth” presents stereotypes as apodictic opinions that our society picks up as passes through the every channel of communication. On that note we have set our sites on the new print ad created by Glacèau Smart Water  ad featuring acclaimed actress Jennifer Aniston. According to several hair style websites  Aniston’s hair color is called  “sun kissed”

We are not here to give out critiques about celebrity hairstyles and colors but we will discuss the possible misconception that can come from this ad. With this ad being displayed in black and white Aniston can be viewed as a blonde haired woman, many of us know about the many stereotypes that follow “blondes” in our society . To understand  the history behind the term “dumb blonde” copy and past  the link below ( but we want to examine the potential pitfall of this campaign.  This campaign can be taken multiple ways it leaves the consumer guessing about the product potential attributes . What is Smart Water implying ???

That Smart Water turns Airheads into Eisenstein or that even blondes know that Smart Water is good for you??? No way are we implying that blonde haired individuals fit those stereotypes cause our Dropping Jaws Division has an array of ambitious individuals contributing to the content on this site. So our very core existence perpetuates the falsehood of these fallacies. It’s the oxymoron of having a blonde haired spokesperson advertising smart water knowing that many potential consumers can be mislead by these ads.

36 thoughts on “It’s Something In the Water”

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