After sitting around with some of America's brightest minds and young professionals a conversation brewed about the lack of creativity in commercial. one patron began to speak about how today's commercials" sucks". So since you never know where you might find a Dropping Jaw Division member, we took notes and went back to headquarters and kicked around some…
Ok, so "Wear the pants" is a great catchy phrase while surfing the web. Dockers has launched innovative activities for their campaign, which allowed web viewers the chance to receive a clothing tutorial. With instruction on color scheme , clothes combinations and things of that nature. The real questions comes with the communication process which consist of…
An advertising campaign so natural that Mother Nature approves. We @ DroppingJaws.com can only offer high remarks for Canada Dry choice of branding their beverage as being " so natural that its as if you pulling actual ginger out of the ground." For those newcomers to DroppingJaws.com we have a strong dislike towards puffery but this campaign has found a special…
While riding public transportation to the droppingjaws.com headquarters the other day, I watched the billboard advertisements along the transit line. A topic of conversation popped into my head as I entered the building . Once everyone was in attendance I addressed the platoon about how the alcohol industry and alcohol beverage control have to be "drinking partners". I came to…
Long gone are the days when good food sold itself , the Yale University Rudd Center for Food Policy & Obesity, found the fast food industry spent over $4.2 billion on marketing and advertising on television, Internet, social media sites, and mobile applications in 2009.(source www.diet-blog.com) . This startling statistic caused the Droppingjaws.com battalion to throw…
