After sitting around with some of America’s brightest minds and young professionals a conversation brewed about the lack of creativity in commercial. one patron began to speak about how today’s commercials” sucks”. So since you never know where you might find a Dropping Jaw Division member, we took notes and went back to headquarters and kicked around some reasons why these professionals felt this way towards our craft. Then as we were brainstorming the new “Miller Lite Guards” commercials came across the screen at first glance something appeared to very familiar about the sequences of events. If you follow closely we @ DroppingJaws.com will show you the similarities between the two videos above in the format of the 5P’s of Marketing( some say 6P’s but we will see how it fits into the grand scheme of things:
1)Place– Both of these locations are in socially induced environments, C-(retail) stores and dance clubs are safe havens for peer pressure. In these two places an individual can become easily influenced by others which dictates their actions or buying behavior.
2)Product– Axe and Miller Lite product placement scenarios are key in both of their products representation. Look closely at both products introduction into scene, they are both shown in the light of the “savior of the day” or their product “saves the day”. In each commercial the product prevents some type of unforeseen action or consequence (hint* the name for the respective commercials Axe” Hair Crisis Relief” & “Miller Lite(life) Guard C-Store “).
3)Promotion– This part is self explanatory right ???? well its more obvious than you think. For those of you who think these commercials aren’t “Separated @ Birth” look at the 0.02 mark of the video you’ll see next to the blue generic lite beer box you will see a pink body wash bottle( we know some naysayer is saying its body wash not hair wash well “DON’T AXE MAKE BOTH SHAMPOO AND BODY WASH!!!!) then 0.08 til 0.20 you’ll hear and see references of the body wash.
4) Physical Distribution– We @ droppingjaws.com thinks this is where things just get ridiculous, more so Deja Vu than anything. The infamous blind side tackle of the consumer, in identical fashion both consumers are tackled by a group of product wielding women. Once subdued the product is distributed to the consumer if that’s not Physical Distribution we @droppingjaws.com don’t know what is.
5) People– Well, unsuspecting male gets tackled by group of attractive women enough said. If this becomes the trend the marketing and advertising community are in big trouble.