Delegating Under the Influence

DUI (Delegating Under the Influence)

While riding public transportation to the headquarters the other day, I watched  the billboard advertisements along the transit line. A topic of conversation popped into my head as I entered the building  . Once everyone was in attendance I addressed the platoon about how the alcohol industry and alcohol beverage control have to be “drinking partners”. I came to this conclusion after reading the Washington Post article about the state of Virgina lifting the ban on alcoholic advertising on billboards. “Virginia has agreed to lift a long-standing ban on alcohol advertisements on billboards, a response to a lawsuit from a company that said the restriction violated its freedom of speech.” (sources washington post)  After some research we at found out that the state of Virgina has state -run liquor stores. Delegating Under the Influence

The settlement was praised by the alcohol industry, where Virginia’s guidelines had been considered out of step with the nation.

But some lawmakers said they feared the settlement went too far, particularly because the agreement strikes rules that do not relate to billboards.

“All we had to do was invalidate the billboard rules – and we invalidated all the advertising rules,” said Del. David B. Albo(R-Fairfax), who sits on a House committee that oversees alcohol laws. “The dispute was only over billboards. . . . If we don’t do something, it’s the wild West out there.”(sources washington post)

As of 2009 The state of Virgina  has in place several DUI laws penalties for first time Drunk Driving Convictions one of these measures are called the

  • Ignition Interlock Device Required (If Blood Alcohol Level .15 or Above)

As shown below

  • An ignition interlock device (IID) is similar to a breathalyzer, however an IID is connected to the vehicle dashboard or other location inside the vehicle and requires that a driver breath into the device prior to starting the vehicle. If the ignition interlock device detects the blood alcohol concentration of the diver to be above the programmed limit in the ignition interlock device, then the engine of the vehicle will not start.(sources
  •   We at the think this is a conflict in interest. How can the state lift a ban on alcoholic advertisement, when they own alcoholic business ventures that would benefit from the advertisement ???  Now we at aren’t here to change the regulations of the state of Virginia but we are here to express the creative concepts  behind advertising and marketing campaigns. Maybe this is the norm for some you in the advertisement and marketing communitybut we at figure if you have to penalize you commuters with such extreme tactics such as the IID.  MAYBE increasing the amount and the visibilityof signage for alcholic advertisement is’t the way to go.

Knowing the some of the key guidelines to billboard designs

  •  Make sure your ads appeal to your target market. Use colors, graphics and words that they will be interested in. Make sure your target market can understand your ad also.
  • Effective billboards are short, sweet, simple and to the point. Passing motorists are limited to the time they can see your billboard and they can’t safely read very much
  •  All graphics need to be large enough to be seen at fast speeds and far distances.
  • All billboard words should be at least one foot and 6 inches tall in order to be legible from the road. If your sign is close to the road
  • Use contrasting colors like yellow and black or red and white. Do not use colors that are similar to each other like blue and purple or orange and red because it will be hard to see two different colors from a distance.
  • All effective ads must have a smooth flow.
  • Getting attention is the most important thing your ad needs to do so it won’t be overlooked.
  •  Once your ad has captured attention, your next step is to create an interest in your product or service. Your main goal here is to make your product stand apart from your competition.
  • Call to Action – Don’t leave your audience hanging; tell them what to do next.(sources



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