Ok, so "Wear the pants" is a great catchy phrase while surfing the web. Dockers has launched innovative activities for their campaign, which allowed web viewers the chance to receive a clothing tutorial. With instruction on color scheme , clothes combinations and things of that nature. The real questions comes with the communication process which consist of…
An advertising campaign so natural that Mother Nature approves. We @ DroppingJaws.com can only offer high remarks for Canada Dry choice of branding their beverage as being " so natural that its as if you pulling actual ginger out of the ground." For those newcomers to DroppingJaws.com we have a strong dislike towards puffery but this campaign has found a special…
We at droppingjaws.com have been asking around the advertising and marketing community about the new "Staples" commercial that has been affectionately named "The Robbery". The feedback that we have been receiving mostly deal with the blatantly mockery of the typical American family having their house being burglarized. With the FBI releasing that Fridays, the mid-morning…
While riding public transportation to the droppingjaws.com headquarters the other day, I watched the billboard advertisements along the transit line. A topic of conversation popped into my head as I entered the building . Once everyone was in attendance I addressed the platoon about how the alcohol industry and alcohol beverage control have to be "drinking partners". I came to…
Long gone are the days when good food sold itself , the Yale University Rudd Center for Food Policy & Obesity, found the fast food industry spent over $4.2 billion on marketing and advertising on television, Internet, social media sites, and mobile applications in 2009.(source www.diet-blog.com) . This startling statistic caused the Droppingjaws.com battalion to throw…
