In the words of former Georgia Tech football coach Bud Carson, the creator of the Cover-2 Defense scheme and orchestrator of the infamous Pittsburgh Steelers “Steel Curtain Defense. “We didn’t have Gatorade. That made the difference.” According to William Perreaualt and Jerome McCarthy author’s of Basic Marketing ” A Global-Managerial Approach” 15/E states the following about successful branding:
1) The product is easy to label and identify by brand or trademark.
This is achieved through brand familarity which means how well customers recognize and accept a company. Their are 5 levels of brand familiarity the we @ DroppingJaws will focus on two 1) Brand recognition- mean that customers remember the brand. 2) Brand preference- which means that target customers usually choose the brand over other brands.
2)The type of brand that Gatorade is choosing to use is the family brand. “The main benefit is the money spent to promote the brand name benefits more than one product, which cuts promotion cost for each product.
3)Peereault and McCarthy expresses that “Packaging involves promoting, protecting, and enhancing the product” ,” Good packaging makes products easier to identify and promotes the brand at the point of purchase and even in use”, A good package sometimes gives a firm more promotion effect than it could get with advertising.
“A good brand reduces the marketer’s selling time and effort. Packaging can tie the product to the rest of the marketing strategy.” We @ DroppingJaws.com tip our hats off to the research and development team at Pepsico for their great idea and application of that idea. These basic principals are located in school books and book stores around the world , even though school is over for students and graduates. We @ DroppingJaws.com encourage you’ll to keep your text books and stay ahead of the competition in this ever changing marketing and advertising community.