With advertising budgets at an all time high still. Some companies still don’t get the beauty of simplicity. We @Dropping Jaws are finding more and more commercials are over the top with flash and special effect but are leaving consumer at a crossroad wondering what type of product is being sold to them and what type of experience comes along with it. After a few hours of channel surfing to see what products are being marketed to us we’ve been exposed to several types of lasting effects.
When we @ droppingjawsblg asked a marketing professor at a local university the basis of marketing, the professor stated this comment ” In marketing you must make a Want A Need”. To persuade a customer to spend their hard earned money on a product takes a carefully blended brew” shaken not stirred “of physiology, consumer behavior research , catchy content and a proven method of getting the information out there to the public. Which many agencies have done, but many are still missing the secret ingredient Simplicity this basic element should be omnibus with marketing and advertising literature but it seems to be a key left under the doormat of many agencies on Madison Avenue. Maybe this new formula that makes marketing and advertising so complicated is a hybrid of proven philosophies taught by advertising greats like Leo Burnett.
Who to this day has created some of the longest running ad campaigns of the century for example the “Jolly Green Giant has been running strong for over 50 years. So we @droppingjaws will let you decide which has the better lasting effect and provokes you to spend.