To say that we @ DroppingJaws.com didn’t foresee this change coming would be an understatement . We wrote about Burger King’s marketing and advertising campaigns some time ago click on the link to view the post http://droppingjaws.mobi/?p=228. The latest changing of the guards at Burger King has been the topic of the advertising world the one general consensus is that “the king is creepy”. One of the last thing you want to think about before biting into a Whopper is the mischievous Burger King looking at you while you eat …
Yeah that’s tad bit unsettling to “wake up to the king” when it comes to being hungry being edgy isn’t what entices Droppingjaws.com to dine at an eatery. When asked about our viewpoint on advertising the essentials of life : Food and Beverage, simplicity is a must for instance when you see food and beverage marketing and advertising campaign either it focuses on Who, What, When, Where or How.
Who – Who’s using the product via spokesperson or Demographics.
What– Whats the meal being served and What’s in it.
When– When is the product being offered via seasonal promotions, time sensitive menus , sales incentive meals and etc.
How- How do you get this product via location, internet, mail order and so on.
All these factors are main ingredients for a successful marketing and advertising campaigns in the food and beverage industry. Never have us @droppingjaws.com heard a food critic speak about a food being delicious cause it has an edge, maybe flavor but never edge. The next time your at your favorite local dining spot ask yourself do you eat here cause the food is good or cause the food has edge. During the creepy King campaign, Burger King has lost sales and market shares to the everlasting real estate company who happens to sell hamburgers better known as McDonald’s as best told by Ray Kroc. Along with alienating their loyal customer base they have become the latest company who took for granted their established reputation and abandoned the main reason why they were successful. By bringing on ad agency McGarry Bowen who has a back to the basic mentality hopefully Burger King can recapture its burger essence and sale the food not the artificial flavor. Click on the links below and check out The New California Whopper Commercial by McGarry Bowen