While searching for the newest and most innovative marketing and advertising strategies. We @droppingjaws.com has stumbled across a type of personal branding that has been embedded in cultures of the past and present .Tattoos have been a transformed a symbol of rebellion to a sign of artistic expression. Now it’s evolving in a form of branding, with the unveiling of Hip-Hip artist Rick Ross facial tattoo of famed eye-wear designer Carl Zalloni’s “Cazal” Logo under his left eye as viewed below:
Now some people view this as nothing out of the ordinary cause people get tattoos every day. We @ droppingjaws.com are looking more so at the possibility of profiteering body art. According to Stephen L. Franzoi author of “Social Psychology” “defines self-awareness- a psychological state in which you take yourself as an object of attention.” With an emerging group of young professionals /adults who are recognizing themselves as malleable consumers. This particular demographic is a highly profitable marketing tool. It’s not farfetched to foresee individuals using their skin as a corporate billboard. We have a group of self-aware individuals, who have the knowledge and ability to broker their bodies as key advertising spaces for thirsty marketing executive trying to get edge up on their competition. Rick Ross isn’t the first to permanently promote a brand, Stephon Marbury’s apparel company “StarBury” logo became the talk of the marketing and advertising world not cause of the apparel itself but the way he chose to promote his brand as shown below:
This new trend of face tattoos could give companies a chance to embark on a branding technique that would revolutionize the way marketing and advertising is done around the world. Accompanied with statistics stating) that U.S. spending on tattoos is $1.65 billion this stat isn’t hard to believe when you have over 45 million people in the United States with a least 1 tattoo. The key indicator that branding for buck could continue to grow is that 49% of people with tattoos think the reputation of tattoo artist or tattoo studio is the most important factor. Out bidding those who chose to get tattoos for personal meanings. We @ droppingjaws.com understand the current economic hardships that many people are facing, so the amount of willing participants for permanent promotions might shock the average naysayer. There are more things that people do that is illegal and harmful to themselves that cost them money. The idea of having an constant revenue stream similar to how the google uses AdWords or PPC( Pay Per Click) paid out to you could be very enticing. How many people dose the average US citizen meet every day??? Some will say they meet between 2-5 to new people a day of course that would change drastically depending on what you did for a living, income level, mode of transportation and etc . With word of mouth still being the king of the marketing and advertising industry giving the consumer some eye candy while in conversation isn’t a bad idea or is it opening Pandora Box?