Again a male sex enhancement advertisement campaign has made the center of conversation at dropingjaws.com. Understanding the baby-boomers are the last line of financial stability this country will ever see. With that being said all emphasis on the baby-boomer is a green for most retail and marketing companies. Kenneth Roman author of “How to Advertise” states the following when describing elderly groups to focus on active an healthy lifestyles and introduce positive role models”. As you notice the gentleman featured in the commercial has a James Dean-ish vibe. Roman goes on later to state that advertisement with strong creative ideas should be executed in these following manners: (1)”Create a situation to with which they identify” ( Older male( baby- boomer) driving the muscle car( muscle car represents the male sex drive), (2) Present a problem to which you have the solution( The muscle car overheats while on a long stretch of highway while trying to get to home “plate” that is ( older men may have problems being able to go long stretches of time while doing physical exertion” via the desert scene” and finishing strong at home without some help.), (3) “Provide information they want.”( Who comes to the aid of the old-timer a fellow baby-boomer bka the gas station attendant, once the purchase is made this is where the creativity is at its peak. The water(Viagra) is poured into the muscle car(male sex drive) to lower the pressure of the radiator (male reproductive organ) which keeps the engine( heart) cool. Viagra is showing its product to being as natural and essential as water to the human body. It implies that just like water, Viagra replenishes the body and restores you. WOW!!! now that’s a subliminal message. * Viagra could have used antifreeze coolant but they used water only). (4) Give the appropriate entertainment. The persona of the villain or bad boy image with the stereotype that comes along it. Bringing that bad boy type of excitement to his suburban American home with a min van parked in the garage. All while playing Smoke Stack Lightning by Chester “Howlin Wolf” Burnett.) Now that’s a commercial. Roman gives insight to which dramatic forms works the best out of 10″ sex” ranks 7th. “Sex -in its place- The effectiveness of sex as an advertising technique depends largely on its relevance”. “Sex works best when it grows out of the consumer benefit.” The steps were followed to a T by the individuals behind this Viagra adverting campaign.