To say your unfamiliar with the minds behind these ads campaigns explains why droppingjaws.com is the voice of reason for the Advertising and Marketing community. With that being said there is a sound reason why these campaigns creators are the leader of the pack. Let’s us give you some background on these advertising powerhouses that constructed these campaigns first up fighting out of the red corner we have The Martin Agency for those novice to the advertising and marketing world they have client list that reads of companines such as: American Cancer Society ,BF Goodrich ,Cool Whip ,Discover Card ,ESPN3.com ,Expedia ,freecreditscore.com, of course GEICO ,Hanes ,Microsoft ,Morgan Stanley ,Newspaper Association of America ,PING golf equipment ,Pizza Hut ,Sun Life Financial ,Tylenol and Walmart. Yeah impressive right ! Next up fighting out of the blue corner is the The Richards Group whose portfolio clientele reads as followed: Bridgestone, Orkin, Amestel Light, Zales, Game Stop, Quick Trip, Fruit of the Loom, Hyundai, Motel 6, Home Depot, Patron, PGA, TV Guide and last but not least Chick-Fil-A. So to say you never heard of theses featured ad agencies by name is believable but to say you never seen or heard of their work is another thing. Ad week states that the “Geico caveman” was named as one of the Top Ten Advertisement Icons of the decade but openly admit if the “Geico Gecko” wasn’t created in 1999 it would also made the list as well. Kenneth Roman author of “How to Advertise” states that here is three elements that make a campaign: 1) Visual Similarity– A distinct-looking product, package, spokes people, created characters, or animated characters, and animal symbol. Visual campaign links like these hold campaigns together. 2) Verbal Similarity– The proper objective is set of words that illuminates the advertising, encapsulates the message, and can be associated with one brand only. 3) Similarity of Attitude– All great campaigns have a consistent attitude towards the product and the people who use it. We at droppingjaws.com believe the proof is in the pudding, for you up and coming advertising and marketing companies you may not have the financial resources to compete with these powerhouses but you can indulge in some of the same literary resources. Go to your local library and become an expert of your craft. So one day you can be the center of conversation at droppingjaws.com.