Malt Liquor, Tobacco Wraps, CD’s, Ring tones, Porno Videos, Foot Long Hot Dogs, Candy, Shoes, Fiction Books, Clothes , Skateboards and Luggage . No we @DroppingJaws.com are not naming random items you can find in numerous college dorms around the United States. These are all products endorsed by Hip-Hop icon Calvin “Snoop Dogg” Broadus.
After discussing the impact of “Snoop Dogg’s” music on our culture the topic quickly changed to the validity of his character and is he considered a “sell out” in the eyes of the viewing public. Wikipedia defines a “Sell Out”( as the compromising of (or the perception of compromising) integrity, morality, or principles in exchange for money or “success” (however defined). It is commonly associated with attempts to tailor material to a mainstream audience. Any artist who expands their creative path to encompass a wider audience, as opposed to continuing in the genre and venues of their initial success, may be disdainfully labeled by disapproving fans as a sellout. Sometimes a sellout is seen as a person that is disloyal to one’s group that he or she belongs (usually ethnic group) in order to gain money or become “successful”. Selling out is often seen as gaining success at the cost of credibility.) These types of questions and answer are all in the eyes of the beholder. Well Snoop’s latest endorsement has caught the eyes of 18 state attorneys, who feel that Snoop’s involvement with the Pabst Brewery “Blast” an alcoholic fruity beverage aimed to towards the “young professionals endorses under aged drinking.
This isn’t Snoop’s first run in with a fruity alcoholic beverage Braodus was selected along with several other artists to promote St.Ides ” Special Brew”. We’re not here to question the content of his character only to emphasis the versatility of the character of “Snoop Dogg” . With a moniker like “Snoop Dogg” Mr. Broadus obviously has a nose for marketing and advertisement. We @ DroppingJaws.com aren’t the only ones with an opinion about Snoop Dogg’s latest marketing and advertising venture. Check out. http://www.csmonitor.com/USA/2011/0422/Blast-a-fruity-Pabst-drink-gets-scrutiny.-Whom-is-Snoop-Dogg-selling-it-to