Quick question have you ever heard a TV commercial but never turned around to see what company was behind the campaign. If so this commercial is for you.
With professionals in the Marketing and Advertisement community stating that” TV commercials” are dying due the creation of the DVR, many DVR owners fast forward past most advertisement showed between their TV shows. In know this the type of commercials created becomes more important to the advertiser. “The key thing I’m wondering about is how much longer does the TV commercial have as an advertising tool? The trend is clear that the DVR is becoming more common and that people are typically using it to avoid the constant barrage of advertising they are subjected to every day.” these words come from EMSI Public Relations Senior Campaign Manager, Tony Panaccio. Research studies have proven that that more radio listeners than TV viewers stay tuned during commercial breaks. “In fact, 49 percent of Americans say that they never change radio stations when commercials come on while listening at home, whereas only six percent say they never change TV channels when commercials come on” these findings were researched by Arbitron’s Bill Rose and Edison Media Research’s Joe Lenski. Droppingjaws.com has come to grips no matter how catchy the jingle is and compelling the content if you don’t let the viewer know where to find your product or service its a hit or miss attack. With multi-tasking becoming a way of life instead of a skill mastered by a few, the effectiveness of commercials for customers on the go has to be given proper attention. To assume that customers are waiting in front of the TV waiting for the company logo or mantra is a costly gamble. With about half the United States having access to the Internet, creates competition for TV advertisement for the attention of the household. So to have a commercial that doesn’t say anything about the company promoting the product is a gamble that many fortune 500 companies are not willing to take. For example State Farm Insurance, FreeCreditReport.com, Ford, The Farmer Insurance and Subway have fallen in love with the jingle to subliminally stay on the mind of the consumers. Droppingjaws.com is currently working on some research material that touches on the ressuregence of the jingle. So Stay Tuned.