We’re going to try to make this statement as non bias as possible but Jimmy Johnson is the best name for a spokesperson advertising a male enhancement product. With his first and last name being popular slang or reference to the male reproductive organ . This spokesperson is a perfect match for this company’s advertising and sales promotion. The brains behind this campaign went with a spokesperson that has a history of being a winner in one of the most physical and celebrated sports in the Unites States. Football in America is the essence of toughness for our culture.
With Jimmy Johnson coaching career highlights including coaching one of the most dominating college program of the 80’s the University of Miami Hurricanes and following his success with coach the self proclaimed “America’s Team” National Football League most iconic organization the Dallas Cowboys. Jimmy Johnson validity and legacy of being apart of a winning product on the field, has all the making of being a winner off the field. With Extzyen being a performance enhancer this is a glove and hand fit when it comes to marketing and advertising. With following of Jimmy Johnson that consist of a men ranging from 25 to 70 covering over 50 years of potential customers and millions of dollars in revenue. The setting of several commercial deals with the allure of being able to provide a favorable performance from the opposite sex.
The commercial features a young attractive woman asking the spokesperson does his performance on the field guarantee the same off the field. The series of questions confirms his success and leaves the viewer to connect the dots when it comes to performance. These football geared scenarios plays on the history of the Jimmy Johnson coaching up the talent in others to bring out the best in the athlete. Coach Jimmy Johnson puts his football credibility on the line to endorse the guarantee performance enhancement of “Extezye“. Many of his follower feel if the coach says this pill will bring out the the best in a player. These men will follow the advice of a proven winner.